The road to Somerset leads through open plains and steep chalk valleys. Sharp inclines in the path are followed by abrupt drops as the journey leads on through a terrain pocked by hundreds of ancient monuments. Neolithic long barrows, stone circles and chalk figures indicate a long creative relationship between people, their predecessors and the landscape.
Eventually, just before the town of Bruton, there is a short descent to Durslade Farm. Here, at the turn of the 20th century, a rural labourer called Josiah Jackson kept a daily journal: the Diary of a Wessex Farmer. Jackson saw potential in the farm, and wanted to turn it into a school for cheesemaking. His dream was thwarted by the proximity of the polluting piggery.
For Iwan Wirth, this history is important. This is an unexpected stance from a man who has set up clean, white-walled galleries in Zurich, London and New York – just as Hauser & Wirth Somerset, as Durslade Farm is now known, is an unexpected project. Wirth explains the move into Somerset as though it was destiny, rather than a rational decision: ‘you don’t pick places, places pick you’.
He and Manuela Wirth, his wife and the co-proprietor of Hauser & Wirth, bought a home in the area after migrating to Britain eight years ago. They fell in love with its countryside, people, and past – so much so that they decided to live there permanently. Visiting artists adored their bucolic bolthole, and eventually, Hauser & Wirth were persuaded to buy the dilapidated site at Durslade Farm with nothing more than a sketchy idea of turning it into a space for the creation and display of art.
Now, the neo-Gothic stone farmhouse is fronted by a neon sign which reads ‘EVERYTHING IS GOING TO BE ALRIGHT’, a three-storey stainless-steel milk pail stands on the lawn, and an enormous, grotesque bronze by Paul McCarthy dominates the entrance to the courtyard. These objects are an unusual sight in an 18th-century farmyard, but, somehow, they fit. Hauser and Wirth intend their new gallery to complement its locality: the works and artists they have chosen to take up residency reflect this commitment.
Hauser & Wirth Somerset is a gallery and arts centre, which in addition to its exhibition programme runs community events and learning programmes, and houses The Roth Bar & Grill.